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Innovative Direct Marketing Webinar for Farmers in Light of COVID-19

by Meaghan Donovan |

Innovative direct marketing can keep your farm business viable in fast changing times. Join Jamie Collins of Serendipity Farms on April 28 for a webinar on tools to increase your farm’s customer base and your revenue. 

Collins, a long-time organic farmer and savvy marketing coach, will highlight techniques she’s used to draw in customers and maintain her business in an ever-changing market. 

Learn how she quickly adapted her marketing to address COVID-19 restrictions by reestablishing her CSA and modifying her approach to farmers’ markets. In this webinar, Collins will share things to think about if you are considering starting your own CSA.

Collins will also highlight techniques she has used to cultivate a community of customers via social media that have served as a way for her to market her products prior to and during the coronavirus pandemic. 

Ample time will be reserved for questions from the audience.

For more information and to register, visit the webinar registration page.

This webinar is part of the CCOF Foundation’s Farmers’ Marketing: Tools for Success series, providing tips and tools for farmers to strengthen their sales and income at farmers’ markets. Funding for the series was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant AM180100XXXXG055.