FOR IMMEDIATE RELEASE
Media Contact
Michael Recco
Director of Marketing, CCOF, Inc.
mrecco@ccof.org; (831) 423-2263
CCOF Launches Unprecedented National Organic Consumer Education Campaign
National video advertisements connect consumers with hard-working organic producers
(Santa Cruz, CA, March 17, 2025) – As part of a matching grant CCOF was awarded by the USDA for organic market development, CCOF has developed a “Choose Your Farmer. Choose Organic” series of streaming TV ads airing on Roku devices and YouTube. This unprecedented advertising campaign makes CCOF the first-ever organization to promote an organic consumer education campaign through national TV and digital advertising.
“This grant enables CCOF to increase public confidence in the organic label while uplifting market opportunities for American organic producers,” says CCOF CEO Kelly Damewood.
The ads connect consumers with real American organic farmers – the hardworking people nourishing our nation using farming practices that replenish our lands to support wholesome and flavorful foods grown the way nature intended. With a spotlight on small organic farmers or ranchers beginning their careers and farmers working with limited resources, CCOF’s ads uplift real working members of the organic community as they explain the rigor behind the USDA Organic label.
The ads feature five organic producers:
- Rachel Boring, Boring Farm
- Hektor Calderon, Three Feathers Farm
- Atlee Frechette, Webb Ranch
- Jane Aitong Jiang, Duncan Peak Wines
- Patrick Martin, Frantoio Grove
In addition to the streaming TV ads, CCOF is releasing a series of mini-documentaries to dive more deeply into the producers’ organic operations and life journeys. CCOF’s campaign illuminates how purchasing certified organic products can provide peace of mind that the food you put on your family’s table comes from producers who care about you, your community, and building a healthy and prosperous nation.
CCOF is grateful for the opportunity to work with Blue Giant, a video production company famed for its award-winning commercials, Superbowl ads, and high-profile clients such as Disney and Lucasfilm.
Look out for the ads when enjoying your next streaming show!
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CCOF advances organic agriculture for a healthy world. We advocate on behalf of our members for organic policies, support the growth of organic through education and grants, and provide organic certification that is personal and accessible.
CCOF is a nonprofit organization governed by the people who grow and make our food. Founded in California more than 50 years ago, today our roots span the breadth of North America and our presence is internationally recognized. We are supported by an organic family of farmers, ranchers, processors, retailers, consumers, and policymakers. Together, we work to realize a future where organic is the norm.
For more information about CCOF, visit CCOF.org.