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Why Buy Organic?
The grocery store holds many labels all competing for our attention. From all-natural to non-GMO, free range, sustainable, eco-friendly, and more, how can you know what’s just greenwashing with buzzwords and what’s actually worth the money?
It’s simple: The USDA organic logo is the ONLY label that enforces only approved, non-toxic fertilizers and pest control methods, soil and water protection, animal welfare, no GMOs, no artificial additives, no added hormones or antibiotics, no farmworker exposure to dangerous chemicals, and careful tracing of the product from farm to store.
When you buy organic, you’re buying peace of mind and securing a sustainable future. It costs a little more because it guarantees a lot more.
Organic's First Ever National Ad Campaign
Watch for these videos appearing on Roku, YouTube, and other streaming platforms.
Watch our ad for USDA organic - featuring Rachel Boring of Boring Farm in Sebastopol, CA. Thanks to Blue Giant for video production!
Watch our ad for USDA organic - featuring Patrick Martin of Frantoio Grove in San Martin, CA. Thanks to Blue Giant for video production!
Watch our ad for USDA organic - featuring Hektor Calderon-Victoria of Three Feathers Farm in Morgan Hill, CA. Thanks to Blue Giant for video production!
Watch our ad for USDA organic - featuring Atlee Frechette of Webb Ranch in Portola Valley, CA. Thanks to Blue Giant for video production!
Watch our ad for USDA organic - featuring Jane Jiang of Duncan Peak Vineyards in Hopland, CA. Thanks to Blue Giant for video production!
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Explore the World of Organic Farming through Our Mini-Documentaries
Want an inside look? Dive into the lives of dedicated farmers and meet the people who make organic food possible. Discover the impressive rigor behind the organic certification label and learn why organic food stands out on the shelf.
Meet Atlee Frechette of Webb Ranch in Portola Valley, CA and learn why her kids love certified organic fruits and veggies. Video production by Blue Giant.
Meet Rachel Boring of Boring Farm in Sebastopol, CA - an ex-ballet dancer who now grows certified organic raspberries. Video production by Blue Giant.
Meet Hektor Calderon-Victoria of Three Feathers Farm in Morgan Hill, CA and learn why producing certified organic food isn't just better for the earth, but also for flavor. Video production by Blue Giant.
Meet Patrick Martin of Frantoio Grove in San Martin, CA and learn about how his animals and plants balance each other to produce a healthy ecosystem for growing certified organic olives. Video production by Blue Giant.
Meet Jane Jiang of Duncan Peak Vineyards in Hopland, CA and learn why her certified organic grapes have surpassed all expectations. Video production by Blue Giant.
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Funding for this content was made possible by a grant from the U.S. Department of Agriculture (USDA) Agricultural Marketing Service. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.