Social Media Marketing for Farmers

Response times may be slow due to the wildfires affecting Santa Cruz County and Covid-19. Organic compliance deadlines and inspections will be delayed for businesses affected by these crises. Read the latest updates on the Northern California wildfires, and visit our Covid-19 webpage to find pandemic-specific information »

Los tiempos de respuesta serán lentos debido a los incendios forestales afectando al condado de Santa Cruz y COVID-19. Los plazos de cumplimiento orgánico y las inspecciones se retrasarán para los negocios afectados por estas crisis.  Lea las últimas actualizaciones sobre los incendios forestales del norte de California y visite nuestra página web de Covid-19 para encontrar información específica a la pandemia »

Event Date: 
March 19, 2020


Join the CCOF Foundation and Hannah Muller from Full Belly Farm for the third webinar in our Farmers’ Marketing Tools for Success series that delves into social media marketing for farms selling directly to consumers. 

Use social media platforms to grow your business! This webinar will review key considerations for developing a social media plan, such as how and what to post to target specific audiences, how to create hashtags that help increase your outreach, and how to turn followers into consumers.
Muller will explain why social media is an important tool to use to tell the story of your farm and brand. She will show-and-tell what has worked best for Full Belly Farm and how they have used Facebook and Instagram to stay connected to their customer base. Muller will share how Full Belly Farm generates new followers and how they turn those followers into Full Belly Farm product consumers. Learn all about posting strategies, which platforms are the most beneficial to use as a farmer, and how to create a cohesive cross-platform brand that will help expand your business.  
In the final segment of the webinar, CCOF certification staff will highlight best practices for organic labeling on websites and social media to ensure that your social media marketing aligns with organic standards.
About Our Speakers
Hannah Muller a second generation Full Belly Farm farmer and she holds a variety of roles including designing flowers for weddings and events, teaching on-farm classes and workshops and running their social media accounts. Muller utilizes social media to tell their farm's unique story, connect to and engage with their customer base, and advertise for upcoming events. Together, their farm and floral social media accounts reach over 43,000 people and help bring their rural farm to the larger world. 
Ellie Downing Whisner has been part of the CCOF team since 2004 and currently acts as senior retail/restaurant technical specialist in the CCOF Certification Services Handler Department. She works closely with CCOF clients who promote organic offerings through unique marketing opportunities, including social media. 
About this Series
This webinar is part of the CCOF Foundation’s Farmers’ Marketing: Tools for Success series, providing tips and tools for farmers to strengthen their sales and income at farmers’ markets.
Funding for the series was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant AM180100XXXXG055.