Innovative Direct Marketing For Farmers

Response times may be slow due to the wildfires affecting Santa Cruz County and Covid-19. Organic compliance deadlines and inspections will be delayed for businesses affected by these crises. Read the latest updates on the Northern California wildfires, and visit our Covid-19 webpage to find pandemic-specific information »

Los tiempos de respuesta serán lentos debido a los incendios forestales afectando al condado de Santa Cruz y COVID-19. Los plazos de cumplimiento orgánico y las inspecciones se retrasarán para los negocios afectados por estas crisis.  Lea las últimas actualizaciones sobre los incendios forestales del norte de California y visite nuestra página web de Covid-19 para encontrar información específica a la pandemia »

Event Date: 
May 26, 2020


Innovative direct marketing can keep your farm business viable in fast changing times. Join Jamie Collins of Serendipity Farms for a webinar on tools to increase your farm’s customer base and your revenue.

Collins, a long-time organic farmer and savvy marketing coach, will highlighting techniques she’s used to draw in customers and maintain her business in an ever-changing market. First, learn how she quickly adapted her marketing to address COVID-19 restrictions by reestablishing her CSA. Next, Collins will share tried-and-true marketing practices that draw in customers and keep them coming back week after week, including display and packaging techniques that make things easy for the customer, and connecting with customers via social media.

About Our Speaker

Jamie Collins, owner of Serendipity Farms near Monterey, California, has farmed organically for two decades. She sells produce via farmers’ markets, CSA, and other direct-to-consumer outlets. Collins draws on her experience with interior design to inform the marketing of her farm.

About this Series
This webinar is part of the CCOF Foundation’s Farmers’ Marketing: Tools for Success series, providing tips and tools for farmers to strengthen their sales and income at farmers’ markets.

Funding for the series was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant AM180100XXXXG055.