{"id":33031,"date":"2020-12-07T19:40:52","date_gmt":"2020-12-07T19:40:52","guid":{"rendered":"https:\/\/www.ccof.org\/organic-valley-connects-consumers-to-dairy-farmers-digitally\/"},"modified":"2024-04-23T21:06:03","modified_gmt":"2024-04-23T21:06:03","slug":"organic-valley-connects-consumers-to-dairy-farmers-digitally","status":"publish","type":"post","link":"https:\/\/ccof.org\/es\/news\/organic-valley-connects-consumers-to-dairy-farmers-digitally\/","title":{"rendered":"Organic Valley conecta digitalmente a los consumidores con los productores l\u00e1cteos"},"content":{"rendered":"<figure class=\"content-image\"><img loading=\"lazy\" decoding=\"async\" alt=\"In the age of information, consumers want to know where their       food comes from. Was it grown locally? How long did it take to travel to my plate? How much       fuel was used in its transport? As the internet and technological advances make it easier for       consumers to find information, organic businesses and producers are becoming even more       transparent about their supply chain. This helps maintain their customer base of ecologically       minded, conscious consumers who want to be part of the solution to many of the problems facing       our world. Organic Valley Co-op (who, like CCOF, partnered with the USDA to co-author the       organic standards) is one of many businesses stepping up to this challenge by providing       traceability sources on its website. By inserting a zip code, consumers can see the operation       that produced the dairy products they purchase. Organic Valley has always maintained positive       relations with its community because it is a cooperative\u2013 a path fewer and fewer       businesses have the option to take in the current economic climate. Now Organic Valley is more       connected to their customers than ever, providing specific source information about their       products. Before 2020, consumers were already asking the question, \u201cWhere does my food       come from?\u201d With the coronavirus pandemic creating more health concerns, those who were       on the fence about organic have made the switch, feeding their families more organic products       to keep their immune systems healthy. Now, parents can hand some research off to their       tech-savvy kids by asking them to look up who made the milk they are drinking. Forbes.com       quoted Ahmed Rahim, founder and CEO of Numi Organic Tea on increased consumer awareness in       2019: The brands consumers eat, drink, and wear have become an expression of who they aspire       to be, which is why they seek out a company\u2019s origin story, sustainability efforts,       social consciousness, and corporate transparency.\u2026 Consumers are seeing their purchasing       decisions as a form of activism\u2013they are \u201cvoting with their dollars,\u201d       supporting \" data-entity-type=\"file\"       data-entity-uuid=\"c9bc70e0-e0de-451a-9f1d-8bb7cab2dd3b\" height=\"477\"       src=\"http:\/\/live-ccof001.pantheonsite.io\/wp-content\/uploads\/2024\/04\/advocating_break__2700x1000_q85_crop_subject_location-1350501_subsampling-2_upscale.jpg\"       width=\"994\" \/><\/figure>\n<p>En la era de la informaci\u00f3n, los consumidores quieren saber de d\u00f3nde proceden sus alimentos. \u00bfSe han cultivado localmente? \u00bfCu\u00e1nto tiempo ha tardado en llegar a mi plato? \u00bfCu\u00e1nto combustible se ha utilizado en su transporte? A medida que Internet y los avances tecnol\u00f3gicos facilitan a los consumidores la b\u00fasqueda de informaci\u00f3n, las empresas y los productores org\u00e1nicos son cada vez m\u00e1s transparentes sobre su cadena de suministro. Esto les ayuda a mantener su clientela de consumidores ecol\u00f3gicos y concienciados que quieren formar parte de la soluci\u00f3n a muchos de los problemas a los que se enfrenta nuestro mundo.\u00a0<\/p>\n<p>Organic Valley Co-op (que, al igual que CCOF, se asoci\u00f3 con el USDA para ser coautora de las normas org\u00e1nicas) es una de las muchas empresas que se enfrentan a este reto proporcionando fuentes de trazabilidad en su p\u00e1gina web.\u00a0<a       href=\"https:\/\/www.organicvalley.coop\/our-farmers\/\">,<\/a>. Introduciendo un c\u00f3digo postal, los consumidores pueden ver la explotaci\u00f3n que ha producido los productos l\u00e1cteos que compran.       Organic Valley siempre ha mantenido relaciones positivas con su comunidad porque es una cooperativa, un camino que cada vez menos empresas tienen la opci\u00f3n de tomar en el clima econ\u00f3mico actual. Ahora Organic Valley est\u00e1 m\u00e1s conectada que nunca con sus clientes, proporcion\u00e1ndoles informaci\u00f3n espec\u00edfica sobre el origen de sus productos.\u00a0<\/p>\n<p>Antes de 2020, los consumidores ya se preguntaban: \"\u00bfDe d\u00f3nde vienen mis alimentos?\".       Con la pandemia de coronavirus creando m\u00e1s problemas de salud, los que estaban indecisos sobre lo org\u00e1nico han hecho el cambio, alimentando a sus familias con m\u00e1s productos org\u00e1nicos para mantener sano su sistema inmunol\u00f3gico. Ahora, los padres pueden dejar la investigaci\u00f3n en manos de sus hijos expertos en tecnolog\u00eda pidi\u00e9ndoles que busquen qui\u00e9n fabric\u00f3 la leche que est\u00e1n bebiendo.\u00a0\u00a0<\/p>\n<p><a       href=\"http:\/\/Forbes.com\">Forbes.com<\/a>\u00a0cita a Ahmed Rahim, fundador y director general de Numi Organic Tea, sobre la mayor concienciaci\u00f3n de los consumidores en 2019:<\/p>\n<p>Las marcas que los consumidores comen, beben y visten se han convertido en una expresi\u00f3n de lo que aspiran a ser, y por eso buscan la historia de origen de una empresa, sus esfuerzos de sostenibilidad, su conciencia social y su transparencia corporativa.... Los consumidores ven sus decisiones de compra como una forma de activismo: \"votan con su dinero\" y apoyan a empresas que coinciden con sus creencias personales y sus esperanzas de futuro. Hay empresas pioneras que han encarnado estos valores sostenibles antes de que llegara a la conciencia general, y ahora estamos viendo c\u00f3mo la industria alimentaria en general se sube al carro.<\/p>\n<p>La Fundaci\u00f3n CCOF agradece a Organic Valley y a Organic Valley Farmers Advocating for Organic (FAFO) su continuo apoyo a nuestro Fondo de Becas para Futuros Agricultores Ecol\u00f3gicos que ayuda a estudiantes y profesores de agricultura ecol\u00f3gica.\u00a0<\/p>\n<p>Fuente:<\/p>\n<p>Olayanju, Julia B. (2019, 16 de febrero). Principales tendencias que impulsan el cambio en la industria alimentaria. Forbes.com.\u00a0<a       href=\"https:\/\/www.forbes.com\/sites\/juliabolayanju\/2019\/02\/16\/top-trends-driving-change-in-the-food-industry\/#1b99ce760633\">https:\/\/www.forbes.com\/sites\/juliabolayanju\/2019\/02\/16\/top-trends-driving-change-in-the-food-industry\/#1b99ce760633<\/a><\/p>\n<figure class=\"content-image\"><\/figure>","protected":false},"excerpt":{"rendered":"<p>En la era de la informaci\u00f3n, los consumidores quieren saber de d\u00f3nde proceden sus alimentos ...<\/p>","protected":false},"author":1,"featured_media":34085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[111],"class_list":["post-33031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foundation-news","language-english","foundation_topics-education"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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