Update on Whole Foods Market Responsibly Grown

Whole Foods Market has incorporated stakeholder feedback in adjustments it made to its Responsibly Grown Program. Whole Foods announced the adjustments in January and continues to move forward with improvements to the program.  

About Responsibly Grown

Responsibly Grown is a rating system used by Whole Foods Market to address agricultural challenges in the marketplace. The rating system accounts for soil health; air, energy and climate; waste reduction; farmworker welfare; water conservation and protection; ecosystems and biodiversity; and pest management. The Responsibly Grown program is designed to reward farmers who work hard to protect health and the environment and to provide Whole Foods Market shoppers with an at-a-glance tool to evaluate produce and fresh cut flowers.

Adjustments to the Program

After receiving feedback on its initial launch, Whole Foods Market is making the following adjustments to the Responsibly Grown program:

  • Simplify how the program appears in stores. The current “Good,” “Better,” and “Best” logos will be removed by May 11, 2016.
  • Certified organic produce and flowers at Whole Foods Market will receive an automatic Responsibly Grown rating until Jan. 1, 2017, to allow certified organic growers more time to become rated under the program.
  • Award more automatic rating points to certified organic products.
  • Update the program’s prohibited pesticide list.
  • Increase support and training to help growers get started with Responsibly Grown as well as comply with new food safety regulations and traceability requirements.

Learn more at www.wholefoodsmarket.com/responsibly-grown.