Blog posts by marketing

Written by Laura Mathias on Monday, August 19, 2019 on CCOF, farmers markets, general organic, marketing

Use our sturdy "CCOF Certified Organic" signs to promote your certified organic status at farmers' markets, organic processing facilities, your farm gate, and more, or use them as fence markers for your organic fields. Now available double-sided, you can show off your organic status from all angles! Only $40 per sign—get one while supplies last.  Signs are also available in single-sided large, small, and mini sizes. The small and mini sizes are great for identifying organic bins and products at farmers’ markets. Organic enthusiasts are looking for the CCOF sign, so make sure yours is on...
Written by Kelly Damewood on Monday, August 12, 2019 on advocacy, CCOF, CCOF Foundation, marketing


Dear CCOF Members and Supporters,It is with great pleasure and honor that I write to you as CCOF’s new CEO. Since assuming the role in January, I’ve been continually inspired by CCOF’s many accomplishments over 2018, which you helped make a reality. I’m no stranger to the strength of CCOF’s incredible membership of organic farmers, professionals, and supporters, and I’m excited to harness the power of this unique community to continue laying the path to an organic future.You helped us lay bricks in our organic path by enabling us to help 7,898 students and teachers get funding for organic...
Written by Guest Blogger on Monday, July 22, 2019 on biodiversity, education, general organic, grower, marketing, survey

Undergraduate student at California Polytechnic State University, San Luis Obispo Kindra Fulton is conducting a research project on behalf of the College of Agriculture. The project focuses on promoting California grown specialty crops at trade shows. Fulton was born and raised in Salinas, California with deep ties in and a passion for the agriculture industry.  Fulton has created a five-minute survey and is searching for respondents. The survey is most applicable to individuals in the specialty crop industry who have the knowledge to answer specific questions about their company’s use of...
Written by Peter Nell on Monday, November 19, 2018 on marketing, policy

USDA implemented the new California Federal Milk Marketing Order (FMMO) on November 1, 2018. FMMOs are voluntary, industry-driven marketing initiatives that establish the terms of trade between farmers and the first buyer of milk. FMMOs also develop minimum milk prices based on market values with respect to supply and demand conditions. California dairy producers voted to approve the FMMO in June 2018. The order required at least a two-thirds vote from all dairy producers in California.  California organic producers are not exempted from the FMMO. Organic producers are exempted from some...
Written by Cathy Calfo on Tuesday, July 31, 2018 on advocacy, CCOF, CCOF Foundation, marketing

Dear CCOF members and supporters, In 2017, we helped 5,227 students and teachers get funding for organic education, helped 71 members engage with influencing policies for organic, and provided organic certification for 3,537 organic farmers and businesses—all with one focus: advancing organic agriculture for a healthy world.  CCOF’s fully organic focus is powered by the certified organic farmers, ranchers, processors, and handlers who govern our organization. Their passion and dedication inspire us to continue seeking more ways we can work together to advance organic. Through CCOF’s...
Written by Peter Nell on Monday, June 11, 2018 on marketing, policy, regulatory


Milk

California dairy producers have voted to approve a Federal Milk Marketing Order (FMMO) for the state of California. The California FMMO was proposed by the U.S. Department of Agriculture Agricultural Marketing Service (AMS) and received producer approval by at least a two-thirds vote.   The California FMMO will adopt the same dairy product classification and pricing provisions used in other FMMO systems. Producer quotas will be administered by the California Department of Food and Agriculture (CDFA). A FMMO requires handlers of milk within a state to pay minimum class prices according to how...
Written by Guest Blogger on Monday, June 11, 2018 on CCOF, directory, general organic, marketing, services

Wondering if there are any organic farms near you? Want to find out who is growing a specific crop or making a specific product? We have a tool for that!   Our online Organic Directory is a great resource for finding organic businesses by location, specific organic crops or products, and services for organic businesses. Visit the Organic Directory and fill in your search criteria on the left, then browse all the CCOF-certified organic businesses who meet that criteria to find what you need.   You can also purchase a printed copy of the Organic Directory & Resource Guide, which is a...
Written by Peter Nell on Monday, June 4, 2018 on import and export, marketing, NOP, organic market

USDA Agricultural Marketing Service (AMS) and the National Organic Program (NOP) recently released their Summary of Activities and Overview Action Plan. The Summary of Activities summarizes NOP enforcement activities since fall 2017. The Overview Action Plan sets forth NOP’s planned enforcement and oversight activities.    In the Overview Action Plan, NOP states that it will maintain the following:  Strong organic control systems: trusted people, processes, and rules Farm to market traceability: worldwide supply chain integrity Robust enforcement: a level playing field for all.   The action...
Written by Jane Sooby on Monday, November 20, 2017 on CCOF, marketing, policy

The feature article for the fall edition of CCOF’s Certified Organic magazine is now available online for ready reference, to download, and to print on demand. The article provides an overview of what’s in the farm bill, describes the political dynamics around the farm bill, and presents organic farm bill priorities.    Please read it and share widely!
Written by Rachel Witte on Monday, October 30, 2017 on general organic, grower, handler, marketing

Need to restock your supply of produce stickers or twist ties that identify your products as CCOF-certified organic? Want to gift an organic garden sign to a loved one this holiday season? Looking for a new hat to keep next summer’s sun out of your eyes? Now’s the time to make your purchases from the CCOF store!    From November 1 until December 31, 2017, enjoy our gift of 15% off all CCOF merchandise in the CCOF Store! Enter code GIFT15 at checkout to apply the discount to your order. 
Written by Cassandra Christine on Monday, September 11, 2017 on business services, directory, marketing

As expected, advertising opportunities for 2018 have been claimed quickly!   We still have ad space left in the 2018 Organic Directory & Resource Guide. Do not miss out on the opportunity to get your information in this highly sought-after publication!   The Organic Directory and Resource Guide reaches all our certified members and Business Partners along with retail buyers, manufacturers, wholesalers, and consumers who seek us out at tradeshows and events to pick up their copies and tell us how beneficial it is to their business. We will distribute 5,000 copies in 2018.   Ad rates will...
Written by Cassandra Christine on Monday, August 14, 2017 on general organic, marketing

Don’t miss out on the opportunity to get your information in our most popular publication, the 2018 Organic Directory and Resource Guide! Pricing will increase on October 1, 2017, so place your order now!    The Organic Directory and Resource Guide is a full color publication printed annually by CCOF. This directory includes all of our certified organic farmers, processors, handlers, packers, and retailers, and lists organic crops, livestock, processed products, and business services. In addition to our certified members and Business Partners who receive the Organic Directory and Resource...
Written by Josaphine Stevenson on Monday, June 26, 2017 on CCOF Foundation, marketing

Update: Postcards are now sold out! Are your customers confused about what organic means? Order a complimentary batch of the 2017 “Why Buy Certified Organic?” postcards today! CCOF sends tens of thousands of “Why Buy Certified Organic?” postcards to farmers and other organic advocates to distribute at farmers’ markets, through CSA boxes, and supermarkets. We still have a few batches of this year’s card left. Share them with your customers and help educate them about what organic means so they can make informed decisions for themselves and their families! Get them while they last! For more...
Written by Josaphine Stevenson on Monday, June 12, 2017 on CCOF Foundation, marketing

CCOF’s popular “Why Buy Certified Organic?” postcards are back! This informational postcard will help you educate your customers about certified organic products. These cards promote buying certified organic, explain what “certified organic” means, and name the top reasons to buy certified organic foods. CCOF sends tens of thousands of “Why Buy Certified Organic?” postcards to farmers and other organic advocates to distribute at farmers’ markets, through CSA boxes, and supermarkets. Get them while they last! These complimentary marketing materials are available in limited supply. For more...
Written by Josaphine Stevenson on Monday, May 15, 2017 on CCOF Foundation, marketing

Consumers are more food-conscious than ever before and want to make smart choices by buying healthy food for their families. However, food labels and seals can be confusing, misleading, and sometimes even false. As competing eco-labels continue to saturate the marketplace – from “Non-GMO” to “All Natural” – shoppers are becoming more confused about what is the best choice. Learn about why organic is non-GMO and more. To tackle one area of consumer confusion that directly impacts certified organic growers’ sales, CCOF launched the Buy Certified Organic campaign in 2011. This campaign prints...

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