Blog posts by marketing

Written by Laura Mathias on Monday, October 19, 2020 on CCOF, general organic, marketing

Advertise with CCOF and access your target audience. But hurry, space goes quickly! From full-color publications to targeted online media, CCOF's resources appeal to all parts of the organic sector, from producers to suppliers to consumers. Our publications serve as long-trusted sources of information on organic farming and food production. CCOF certifies the majority of California’s organic agriculture and is active in 46 states and four countries, including Canada, Mexico, and the United Kingdom. We represent over 4,000 CCOF-certified organic producers and, as a member-driven, organic-...
Written by Meaghan Donovan on Monday, October 12, 2020 on CCOF Foundation, events, marketing

The CCOF Foundation is trying out something new. After the broadcast of our Sustainable Produce Packaging for Farms that Sell Directly to Consumers webinar on October 20, we will offer a limited number of 20-minute private marketing consultations via Zoom with our webinar partner and farm marketing consultant, Jamie Collins of Serendipity Farms. Collins can provide consultation to farms that sell at farmers’ markets or other direct-to-consumer outlets on the following topics:– farm stand design and display– social media engagement– marketing/selling excess produce– making value-added products...
Written by Guest Blogger on Tuesday, October 6, 2020 on crisis resilience, general organic, marketing

With many people working from home due to the COVID-19 pandemic, we increasingly display the backdrop of our lives during business meetings on Zoom. No matter how we try to put our best faces forward, it is inevitable that your home life will now slip into your work, like your kid coming over to discuss their bodily functions while you are in the middle of an important meeting. Whether we try to hide it or not, life is messy! Everyone can relate as we adapt to our new COVID-19 reality.  Transparent marketing is a relatively new concept that aligns well with our current moment where the lines...
Written by Guest Blogger on Monday, June 29, 2020 on CCOF, crisis resilience, general organic, marketing

If there has been anything I have learned from experiencing the response to the COVID-19 pandemic these past few months, it is how amazing my farming community has been in rising up to meet the needs of their community and supporting each other. We make up truly important, interconnected food webs within the local food shed. We may grow different crops, but we all have a strong work ethic and the desire to feed people local food. I believe it is crucial that we see our farmer peers not as competition, but as collaborators working towards the same goal. There is plenty to go around. We are...
Written by Meaghan Donovan on Monday, May 18, 2020 on CCOF Foundation, events, help and tips, marketing

We changed the date of our Innovative Direct Marketing Webinar for farmers. The new date for the webinar broadcast is May 26, 2020. Innovative direct marketing can keep your farm business viable in fast changing times. Join Jamie Collins of Serendipity Farms on for a webinar on tools to increase your farm’s customer base and your revenue.  Collins, a long-time organic farmer and savvy marketing coach, will highlight techniques she’s used to draw in customers and maintain her business in an ever-changing market.  Learn how she quickly adapted her marketing to address COVID-19 restrictions by...
Written by Guest Blogger on Monday, May 18, 2020 on advocacy, crisis resilience, help and tips, marketing, survey

Farmers are currently facing unprecedented challenges as supply chains quickly and radically change. Our local food systems can be strengthened by building consumer awareness of local farms using sustainable growing practices. Healthy PlanEat is a new online platform for farmers using sustainable growing practices to sell directly to local customers so people can have a healthy and sustainable diet. The platform enables farmers to create their own page, upload inventory, set distribution options, and manage incoming orders from individuals and wholesale buyers. The platform will be launched...
Written by Meaghan Donovan on Monday, May 11, 2020 on CCOF Foundation, education, events, marketing

Join the CCOF Foundation and Hannah Muller from Full Belly Farm on May 19 for a webinar that delves into social media marketing for farms selling directly to consumers.  Use social media platforms to grow your business! This webinar will review key considerations for developing a social media plan, such as how and what to post to target specific audiences, how to create hashtags that help increase your outreach, and how to turn followers into consumers. Muller will explain why social media is an important tool to use to tell the story of your farm and brand. She will show-and-tell what has...
Written by Jane Sooby on Tuesday, April 28, 2020 on advocacy, crisis resilience, general organic, marketing

As part of USDA’s response to the COVID-19 pandemic, the Agricultural Marketing Service (AMS) plans to spend $3 billion for vendors to purchase, package, and deliver boxes of fresh fruits and vegetables, dairy, and meat to non-profit distribution centers such as food banks, schools, churches, and community groups. According to AMS officials, this will not be “a normal purchasing program” that buys truckloads of agricultural commodities. Instead vendors will assemble boxes containing a variety of products that are ready to load “off the truck and into the trunk.” Vendors are also responsible...
Written by Meaghan Donovan on Tuesday, January 21, 2020 on CCOF Foundation, education, farmers markets, general organic, marketing


FMTFS

The CCOF Foundation’s Farmers’ Marketing: Tools for Success project is aimed at helping growers who sell at farmers’ markets finetune their marketing to increase sales and revenue. The project offers both on-line and in-person workshops for farmers and resources on organic for farmers’ market managers. Farmer Resources – Webinars o Recordings■ Sustainable Produce Packaging for Farms that Sell Directly to Consumers■ Assessing Crop Profitability for Farm Business Planning■ Organic 101 for Small and Midsized Farms■ Social Media Marketing for Farmers■ ​Innovative Direct Marketing for Farmers o...
Written by Rachel Witte on Monday, December 2, 2019 on CCOF, general organic, marketing

Each edition of Certified Organic magazine is packed with up-to-date information for the organic enthusiast, including engaging feature articles, client spotlights, certification news, advocacy updates, events, producer resources/tips, and more. Browse the most recent issue! A $12 annual subscription to Certified Organic includes two beautiful, informative copies of the magazine delivered to your mailbox each year. A subscription is also a great gift for the organic enthusiast in your life, or a yearly gift to your local school’s agricultural program. Visit our store to purchase your...
Written by Laura Mathias on Monday, October 21, 2019 on CCOF, general organic, marketing

Are you an organic consultant? CCOF has resources for you and your clients. Our Support Resources area is a toolkit for gaining and maintaining organic certification. Be sure to check out our handy tips!  As an organic consultant, you understand how crucial recordkeeping is to the audit trail. We have a series of templates for easy recordkeeping. CCOF also has an array of logos and labeling resources for domestic and foreign markets at your disposal. Additionally, our Frequently Asked Questions (FAQs) provide details on everything from getting started to determining what inputs can be used. ...
Written by Lulu Garcia on Tuesday, October 15, 2019 on CCOF, general organic, marketing

CCOF 2020 advertising is now available for purchase, and there is still space for your ad! Get your product or service in front of over 4,000 certified organic producers and members of the organic sector. CCOF’s Certified Organic magazine and our Organic Directory & Resource Guide are distributed to all CCOF certified members, affiliate agricultural organizations, government and regulatory officials, committee representatives, organic inspectors, and individuals and businesses who help us grow organic. Our magazines feature organic and agricultural news, stories about certified organic...
Written by Laura Mathias on Monday, August 19, 2019 on CCOF, farmers markets, general organic, marketing

Use our sturdy "CCOF Certified Organic" signs to promote your certified organic status at farmers' markets, organic processing facilities, your farm gate, and more, or use them as fence markers for your organic fields. Now available double-sided, you can show off your organic status from all angles! Only $40 per sign—get one while supplies last.  Signs are also available in single-sided large, small, and mini sizes. The small and mini sizes are great for identifying organic bins and products at farmers’ markets. Organic enthusiasts are looking for the CCOF sign, so make sure yours is on...
Written by Kelly Damewood on Monday, August 12, 2019 on advocacy, CCOF, CCOF Foundation, marketing


Dear CCOF Members and Supporters,It is with great pleasure and honor that I write to you as CCOF’s new CEO. Since assuming the role in January, I’ve been continually inspired by CCOF’s many accomplishments over 2018, which you helped make a reality. I’m no stranger to the strength of CCOF’s incredible membership of organic farmers, professionals, and supporters, and I’m excited to harness the power of this unique community to continue laying the path to an organic future.You helped us lay bricks in our organic path by enabling us to help 7,898 students and teachers get funding for organic...
Written by Guest Blogger on Monday, July 22, 2019 on biodiversity, education, general organic, grower, marketing, survey

Undergraduate student at California Polytechnic State University, San Luis Obispo Kindra Fulton is conducting a research project on behalf of the College of Agriculture. The project focuses on promoting California grown specialty crops at trade shows. Fulton was born and raised in Salinas, California with deep ties in and a passion for the agriculture industry.  Fulton has created a five-minute survey and is searching for respondents. The survey is most applicable to individuals in the specialty crop industry who have the knowledge to answer specific questions about their company’s use of...

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