Marketing/Social Media

Innovative direct marketing can keep your farm business viable in fast changing times. Join Jamie Collins of Serendipity Farms for a webinar on tools to increase your farm’s customer base and your revenue.

Join the CCOF Foundation and Hannah Muller from Full Belly Farm for the third webinar in our Farmers’ Marketing Tools for Success series that delves into social media marketing for farms selling directly to consumers. 

Use social media platforms to grow your business! This webinar will review key considerations for developing a social media plan, such as how and what to post to target specific audiences, how to create hashtags that help increase your outreach, and how to turn followers into consumers.

Join the CCOF Foundation and Kitchen Table Advisors for the second webinar in our Farmers’ Marketing: Tools for Success series that dives into farm business planning from a crop profitability perspective. 

Understanding the profitability of each of your crops is just as important as knowing which of your markets bring in the most profit. In this webinar, you will learn the value of understanding the price-volume relationship for your crop(s) and why it’s important to know the cost of each crop. 

Join the CCOF Foundation for a webinar on how organic producers can connect with the hospital market.

Hospitals are beginning to source more organic food for their patients. How can organic producers tap into the hospital market? Learn different approaches to entering the market and key considerations involved when selling to health institutions. Hear from a farmer, a hospital administrator, and a local-food procurement specialist, all involved with successful farm-to-hospital marketing programs.

Join CCOF and the Farmer Veteran Coalition (FVC) for a webinar on labeling your organic produce with twist ties, clamshells and more!

Attend this webinar to learn about different organic labeling techniques for growers. This online training will provide a step-by-step process for developing labels that comply with the USDA National Organic Program standards for produce packaging. We’ll also explore labeling requirements for wholesale organic agricultural products and organic direct-to-consumer sales.

Looking to get your product into retail markets? Not sure how to do so? Join the CCOF Foundation, Donna Sky of the Love & Hummus Company, Jessica Rolph of Happy Family, and Harvindar Singh of Whole Foods Market. Learn innovative strategies for getting your product on shelves and hear a buyer’s perspective on what he looks for when purchasing products for Whole Foods Market. Gain new insight in marketing, packaging, relationship building, and achieving your goals of getting into retail!

This is an educational program of the CCOF Foundation.

Join the CCOF Foundation for a webinar about how to create beautiful displays with pre-packed produce that draw in customers and keep them moving through your farm stand or farmers’ market stall. Then learn about various sustainable packaging options for produce growers that sell directly to consumers.  

Join the CCOF Foundation for a webinar that highlights the innovative ways farms and local food businesses, like restaurants, bakeries, and candy makers, have joined forces to support each other and pivot marketing in light of COVID-19 restrictions. 

Unprecedented times call for creative measures. Gain tips from two farms that have partnered with food businesses to expand their marketing and support their community during the pandemic.