Blog posts by Tina Cosentino
Written by Tina Cosentino
on Monday, April 15, 2013
on advocacy, policy
This article appeared in the Spring 2013 edition of Certified Organic magazine.
Consumers are increasingly turning to farmers’ markets to buy healthy, fresh produce. As of mid-2012 there were 7,864 farmers’ markets operating nationwide. This is a 9.6 percent increase from 2011. Today, there are over 800 certified (by the state of California) farmers’ markets in California alone, representing approximately 2,200 producers. These markets provide a welcomed higher-margin return to farm producers and reduce costs by eliminating the need for standard pack on fresh fruits and vegetables....
Written by Tina Cosentino
on Friday, June 1, 2012
on
We served over 150 participants through five educational webinars this spring: Marketing 101, Organic Sales Basics, U.S.-EU Organic Equivalency, and Organic Labeling for processors.
This time we brought more interactivity to these trainings by creating supplementary videos and incorporating special guest speakers. Our Marketing 101 webinar now has a supplementary video featuring 30-year farmers’ market veteran Jeff Larkey of Route One Farms. Filmed from his stand at Santa Cruz’s Westside Farmers’ Market, Jeff shares his expert tips on how to set up a dynamic display to help your produce fly...
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