Blog posts by marketing

Written by Laura McKissack on Friday, May 22, 2015 on CCOF Foundation, education, farmers markets, marketing


Postcards

Our popular "Why Buy Certified Organic?" postcards are back! This informational postcard will help you educate shoppers about certified organic. These cards promote buying certified organic, explain what "certified organic" means, and name the top reasons to buy certified organic foods. Place your complimentary order (limit 100 per operation) now! These complimentary marketing materials are available in limited supply. Postcards will be shipped the first week of June. "Why Buy Certified Organic?" postcards have been made available through the generous sponsorship of:     This is a project of...
Written by Laura McKissack on Monday, May 18, 2015 on events, help and tips, marketing


Calendar

Did you know that ccof.org has an online submission for agricultural and organic events? The CCOF community calendar has trainings, webinars, and other opportunities for the organic industry. Partner organizations can submit their events for the calendar. Events are also highlighted in our weekly newsletter. It’s easy and fast! Share your event with our membership today.
Written by Jane Sooby and Kelly Damewood on Monday, January 12, 2015 on advocacy, marketing

Comment period extended to February 17, 2015. Comment now. The U.S. Department of Agriculture (USDA) recently proposed a rule that exempts more organic producers, handlers, and importers from paying into conventional commodity check-off programs. The rule is open for comment through January 15, 2015, and is expected to become law next year. The Proposed Exemption The proposed rule includes significant expansions to the organic exemption from federal check-off programs. It allows split operations, e.g. operations with both organic and conventional production, to seek exemptions. It also...
Written by Jon Knapp on Monday, October 20, 2014 on directory, marketing

Don’t miss the opportunity to get your information in the 2015 edition of our most popular publication, the Organic Directory & Resource Guide!   The Organic Directory & Resource Guide is a full color publication that we print annually. This directory includes all of our certified organic farmers, processors, handlers, packers, and retailers, and lists organic crops, livestock, processed products, and business services. In addition to our certified members and Business Partners who receive the Organic Directory & Resource Guide, we have retail buyers, manufacturers, wholesalers,...
Written by Jon Knapp on Tuesday, September 2, 2014 on CCOF, marketing

As 2014 is quickly passing, our magazine team is busy planning the 2015 Editorial Calendar for Certified Organic magazine. We diligently fashion our magazine topics to best suit organic farmers, processors, and consumers. If you’re not familiar with our quarterly publication, Certified Organic includes the latest hot topics in organic. Our vision is to inspire, build community, and educate certified-organic producers on the full breadth of CCOF and organic industry activity. These are some of the topics to look forward to in 2015: Spring 2015: Future Organic Farmers – Making the Difference!...
Written by Jon Knapp on Monday, August 18, 2014 on directory, marketing

The CCOF Organic Directory is the largest publication of its kind in the organic industry, listing over 1,500 products and services from more than 2,700 certified members. Help your listing stand out by adding a full-color business logo to your free client listing in each upcoming edition of CCOF's Organic Directory & Resource Guide, which is distributed annually to more than 4,000 organic consumers, producers, buyers, and suppliers. The one-time $100 Enhanced Directory Listing fee places your logo alongside your standard listing, highlighting and promoting your product to customers and...
Written by Jon Knapp on Monday, August 11, 2014 on marketing, research

The Organic Trade Association (OTA) is currently in the process of evaluating the Organic Check-off program, which would fund research and aid in promotion of organic agriculture. Other “check-off programs” include the “Got Milk?” campaign and The Wool Trust, which provides grant opportunities to assist the expansion of wool development in the United States. These existing programs are wonderful agricultural opportunities, but they don’t necessarily fulfill the needs of organic farmers and producers. A Consumer Reports survey highlighted that shoppers now credit “natural” with attributes that...
Written by Jane Sooby and Kelly Damewood on Monday, August 4, 2014 on certification process, marketing

The National Young Farmers Coalition (NYFC) recently published the Vegetable Grower’s Guide to Organic Certification. The guide, written by certified organic farmer Emily Oakley at the request of NYFC, explains the value of organic certification and breaks down the application process for vegetable growers interested in taking the next steps. The guide not only explains the history of the organic movement, but also highlights several compelling reasons for certification. Oakley comments that certification allows operations to sell at better prices, builds credibility with new customers, and...
Written by Laura McKissack on Wednesday, May 14, 2014 on directory, marketing, MyCCOF

CCOF is the only full-service organic certification agency and trade association. Our certified members receive full trade association benefits, including advocacy, education, networking opportunities, and marketing support. We want to help our certified members grow their businesses, and in doing so the organic marketplace.One way we promote our members is by maintaining a searchable online directory of our certified operations. Those looking to find organic products or services can search by keyword, location, or sales method, including Community Supported Agriculture (CSA), farmers'...