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Choose Your Farmer - Choose Organic!
Why Buy Organic?
The grocery store holds many labels all competing for our attention. From all-natural to non-GMO, free range, sustainable, eco-friendly, and more, how can you know what’s just greenwashing with buzzwords and what’s actually worth the money?
It’s simple: The USDA organic logo is the ONLY label that enforces only approved, non-toxic fertilizers and pest control methods, soil and water protection, animal welfare, no GMOs, no artificial additives, no growth hormones or antibiotics, no farmworker exposure to dangerous chemicals, and careful tracing of the product from farm to store.
When you buy organic, you’re buying peace of mind and securing a sustainable future. It costs a little more because it guarantees a lot more.
Choose Your Farmer - Choose Organic!
Buying organic is about more than food—it's about preserving our climate, air, and water; protecting American soil and jobs; keeping harmful pesticides away from kids; growing nutritious foods the way they’re supposed to taste; and ensuring a sustainable harvest for future generations.
Meet Atlee Frechette of Webb Ranch - We loved working with video production company Blue Giant on this national campaign!
50 Reasons to Buy Organic
Looking for reasons to put those organic strawberries in your cart, or just trying to win an argument with a stubborn friend? We’ve got 50 powerful, data-backed, reasons why buying organic is worth it.
Looking at Labels
Don’t be fooled by unregulated terms on packaging like “all-natural,” “healthy,” “pesticide residue free,” or “sustainable”. Of all the labels at the store, only the USDA organic logo is backed by a rigorous certification process to ensure products contain no harmful pesticides, sewage sludge, GMOs, or artificial additives. The organic seal incorporates rules around animal welfare, worker welfare, safe product handling, and more.
Explore the World of Organic Farming through Our Mini-Documentaries!
Want an inside look? Dive into the lives of dedicated farmers and meet the people who make organic food possible. Discover the impressive rigor behind the organic certification label and learn why organic food stands out on the shelf. Use the arrows to flip through the videos below.
Meet More Organic Farmers
Shannon Good was forced to envision a new way to raise dairy cows when her family’s farmland was sold out from under them. Today, her passion for organic dairy farming has influenced an entire community.
Adelio Coronel has inspiring ambitions to have to a well-established farming operation and be an environmental caretaker. Hear Adelio's story of how he got the education and support he needed.
Learn more about Siverling Centennial Farm and the family behind it.
Learn more about Yadira Mendiola, owner of The Queen of Vegetables Organic Farm in Royal Oaks, California.
For Lehia Apana, organic farming is an act of cultural reverence. Lehia approaches farming her land at Polipoli Farms from a Native perspective, following the generations of Native Hawaiians before her who were master agriculturalists feeding themselves and their communities with island resources.
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